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Monday, May 30th, 2011
The explored of Electronic commerce logistics mode
As the network of the development of information technology, information, capital is no longer restricted the development of e-commerce, logistics and factors though has made great progress, but still is the improvement of the electronic commerce development of a bottleneck, especially in the face of the demand of customer, can’t be rapid response and also limits the scope of e-commerce marketing development. From the electronic commerce logistics present situation, the electronic commerce in the region for frame system, based on the area rapid response logistics mode, solve the wide-area electronic business, customer satisfaction is low, the time the high cost and the authorization, and some other complex problem, at the same time I can guarantee period, such as fresh food is unfavorable in short sales network problems to provide a solution.
introduction
The 2009 China network shopping investigation report showed that food and health care products, home appliance, flower festival gifts and other goods categories cake obviously low proportion of purchase. On the surface of the reason for this is that this kind of goods is not suitable for online sales, but in its essence, or the bottleneck of logistics, creates the customer role of the time cost and the economic costs, such as fresh food, the costs were much more obvious. At present the wide-area electronic commerce, the lack of safety and efficient logistics support, logistics, causing rapid response capability is not enough when buy customers lack of confidence. This article from the concept of local e-commerce to analysis the wide-area electronic commerce present situation, the logistics, and then figure out what the problem is presented to the regional logistics mode of electronic commerce, which solves the problem. As
A, local area e-commerce
The electronic commerce according to the area can be divided the breadth of three levels: international e-commerce, national range of electronic commerce and the province, city, as a representative of the regional e-commerce [1]. Use the network information technology, integration regions supply chain link, in certain areas focus resources on the electronic business, also have scholars said the city for electronic commerce. Regional e-commerce its characteristic is the business scope concentrated comparatively, relative to the wide-area before the electronic commerce, logistics and distribution has regional, efficiency, fast speed etc. Characteristics. Regional e-commerce marketing at a narrow, but customer relationship maintenance closely, customer loyalty, and at the same time, high DuoGe regional united, can form large area marketing face. Electronic commerce environment, area for the needs of the customers, given its logistics links short, process control, and can do it quickly. They can solve the electronic commerce environment, the daily life of the short shelf life consumables, fast food and consumer goods should be tight of distribution, realized commodity order, distribution, receiving the seamless connection. At the same time, the sale of service is convenient, perfect after-sales service, to comply with the requirements of the customer provide distribution services.
Second, logistics model to analyze the current situation
Along with the rapid development of electronic commerce, logistics industry in recent years also has larger change, but still not perfect infrastructure, modern logistics degree is still not, at present the wap e-commerce, logistics mode basically has the following three:
1. Self-built logistics mode. Logistics is electronic commerce from enterprise according to the development of itself, into human, material, and the funds to complete construction of logistics system, logistics and distribution of the each link the preparations for and management, the realization enterprise internal and external goods distribution of a kind of logistics mode [2]. From the main characteristics of logistics is, in of the supply chain, the enterprise can do very good control, especially in the distribution link, can according to electronic business enterprise’s own characteristics, flexible service and ensure the goods in transfer efficiency, bring direct value, promote the customers’ satisfaction, bring the second-order effect. Built from logistics can make logistics and cash flow and information flow, closely, improve the electronic commerce enterprise overall efficiency. At the same time, there are also self-built logistics cost is high, the early construction investment huge characteristics for small and medium-sized enterprises, electronic commerce, investment for large burden.
2. The third party logistics mode. The third party logistics, also say to entrust outsourcing logistics, the e-commerce enterprise’s own development direction and capacity constraints, the enterprise will logistics service outsourcing to the third party logistics enterprise, by the third party to complete the enterprise commodity distribution services. The third party logistics emphasis on relations between the two sides, and the third party according to the requirements of electronic business enterprise services tailored, throughout the domestic most electronic business firms, will be directly to the third party logistics outsourcing logistics companies, such as the dangdang network logistics distribution or through the third party logistics implementation. This is largely save manpower and material resources, but also because of the third party logistics company’s uneven, and the service is not standard, distribution efficiency is differ, is hard to meet the electronic business enterprise some personal demands, customer satisfaction low and limit the electronic commerce development of enterprise.
3. Mixed mode mode. Mixed logistics, namely according to regional difference, take self-built distribution center and the third party logistics coordination and operation mode of logistics. In high concentration, high delivery rate, in a remote area from logistics, low economic density areas used the third party express or postal delivery. Based on current logistics infrastructure is weak and of the third party logistics is uneven, many electronic commerce enterprises to choose the mixed mode as a logistics solutions. Such as jingdong mall, excellence, amazon is based on the model of logistics solutions. In big business, and high efficiency, from the region logistics in other areas, make full use of the third party logistics logistics distribution.
Three, local area of electronic business logistics mode
Observe the wide-area electronic business of logistics delivery can be found, wap e-commerce companies are trying to establish individual city distribution center, realize the regional distribution of high efficiency. While the area e-commerce enterprises will need to realize DuoGe urban areas, expand marketing face joint. Two of each model has its unique advantages, and at the same time, the relationship between each other, the wide-area contains the logistics mode to strengthen their own services, and continuously improve customer satisfaction, and at the same time to improve regional logistics speed, and local area of logistics mode is to strengthen management, keep existing edge, and then the united DuoGe LAN expand marketing face, from one city to DuoGe city development gradually, and tightly grasp and old members, constantly attract new members [3]. In general, all is to realize the quick and efficient response short time, meet the demand of customers, and to provide perfect sales and after-sales service.
Regional electronic commerce, because of its business scope is smaller than the wide-area of electronic commerce, the logistics distribution, in response, cost, speed distribution flexibility and reverse logistics has its advantages place. Distribution link, the flow control, simple short more timely information feedback, relative to character, can obtain higher customer satisfaction.
Regional e-commerce its supply chain front end and back end mainly concentrated in the provinces and cities area, establish distribution center can make resources integration, and realize the goods across the concentration of the process. Scattered again Customers order to promote distribution center logistics distribution, concrete can be divided into time and appropriateness touches car touches two forms. In time, the network touches distribution set shop delivery cycle, the customer fixed free choice each shipment points, while in the recent delivery point distribution costs, according to car load difference, which differ big floating car, then reducing distribution costs stimulate customer orders and close to full load, the tip distribution fee, the remaining load of effectiveness to meet demand higher demand of customers. Which car is from first things touch to the late start placing, near the departure time countdown car did not reach the load capacity, the reducing distribution costs attract customers order.
If the corresponding local distribution center for traditional business of distributor, then area distribution can stand for a wide distribution of the corresponding retailers. Several residential area planning a area distribution station, so can be realized resemble a traditional extensive distribution of commercial business circle and the logistics advantage, point-of-sale focusing another point, area distribution stand that reverse logistics more smoothly. The wide-area of electronic business logistics mode, reverse logistics has been the weak link, the high cost of return and waiting time make consumers shopping in use when scruples. Boston company found “a lack of good return mechanism” that customers refused to online shopping is the second leading cause of [6]. Based on the characteristics of regional, i.e. the cost and time is much reduced, i.e. demand through the network platform, customers can transfer directly to the area PeiSongDian goods back, is the traffic in logistics and distribution of the process to realize area distribution stand together to reverse logistics distribution center.
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